I help companies make informed decisions about international markets, commercial performance, and growth.

Through Pacific Passage Consulting, I bring nearly 20 years of international business experience to questions of market potential, brand fit, channel strategy, and execution.

International Growth That Works in the Real World.

Work with Me

My Approach

GROUNDED IN DATA

I bring together sales results, market research, and commercial analysis to test assumptions and understand what an opportunity can realistically deliver. My training in business analysis helps me turn scattered information into a clear picture of the choices ahead.

INFORMED BY LOCAL EXPERTISE

Whenever I can, I work with people who know the market firsthand—or are working in it every day. Their perspective helps me understand what the data may miss and develop recommendations that work in practice.

MARKET & PERFORMANCE ANALYSIS

Assessing market potential, customers, competitors, channels, and distributor capability—and using sales data and market context to understand what’s driving results.

Better Decisions Across Markets & Channels

COMMERCIAL VIABILITY

Testing pricing, margins, tariffs, freight, investment, operating costs, and alternative scenarios.

BRAND & MARKET FIT

Evaluating how a brand, product, packaging, pricing, and positioning translate into a particular market.

GO-TO-MARKET STRATEGY

Turning opportunity into a practical plan for channels, partners, launch priorities, and execution.

Let’s Talk

If you’re evaluating a new market, testing commercial viability, planning your next stage of growth, or considering a market exit, I’d be glad to hear what you’re working through.

Get in Touch

  • Expertise in CPG

    Experience across products and markets
    includes consumer goods,
    commodities and equipment.

  • Annual Sales Portfolio

    Managed across Greater China &
    APAC Region, Middle East,
    Americas and Asian Travel Retail

  • International Business Experience

    International Experience

    Nearly 20 Years of International
    Market Development, Sales, and
    Commercial Strategy & Execution